Internet Marketing – On page Keyword Usage

Now that you have your keywords selected it’s time to start using them to help search engines index your website content. Write and publish articles to your website that are relevant to your niche. Articles should be: informative, enjoyable to read, and as unique as possible. Work your chosen keyword phrases into the content in a natural way that highlights your webpage’s relevance to the topic for search engines. Ideally, your website should become the authority in your market sector.

Caution:

Especially since Google’s latest update, Penguin, over usage of keywords in content and as anchor text  can cause negative results.

 Tip:

Unique and substantive content should always be your primary focus when you are publishing articles to your website. Google has very intelligent algorithms that are written specifically to ferret out spammy usage of keywords in webpage content .

As of this writing the general consensus for proper keyword Density is between 3% and 6%. If you feel like this is getting too technical, that’s because it probably is. The best way to create content for your website is to write naturally about the topic. You want to work in keywords as you can but not just for the sake of having them there.

Note:

Adding content to your website shouldn’t be a difficult task. If you need to pay a programmer to add article content or worse, you can’t add article content at all, then you might want to think about revamping your website to use a CMS (Content Management System).

Highlight Keywords

Use bolding and header tags to emphasize your keywords. If you don’t understand how to do this, don’t fret our next article will go deeper into on-page SEO factors with a helpful term definition and usage section.

Internet Marketing – Page Optimization, Working with Keywords

If you read the last segment in our search engine optimization series you learned how to read statistics about your websites performance. Statistics are great, especially to nerds like me, but now it’s time to get down to business.

More on Keywords

Don’t be a Big Frog in a Small Pond

Avoid using keywords that are too specific. For example: “Internet Marketing on Orange St. in Orlando Florida”. I can guarantee you that if we targeted that keyword phrase, we would be number 1 in a Google search. Problem is, no one would ever search for that term.

Likewise, using a snazzy term that you want to brand might yield limited results. We like the term ‘Web Presence Management’ here at Waterford Media, but we don’t get any internet traffic from it.
Use sensible, common terms for your keywords.

Research

Before we start writing SEO articles and changing HTML we need to do some research. Google is a handy place for keyword research.

Select a keyword or keyword phrase that best describes your product or service for a particular website page. Type that keyword into the ‘Find Keywords’ tool ‘word or phrase’ box. When you hit enter Google will return something like this:

Keyword                                   Competition                       Global  Searches                     Local  Searches

internet marketing                       High                                       1,000,000                               368,000

We used Internet Marketing as our keyword phrase. As you can see it’s a very competitive phrase which yields approximately 1 million international results monthly and around 350 thousand results in the U.S.

Google Suggests Keywords for your internet marketing

If you have been following along with our example you can see that Google also recommends keywords that are similar to the ones we entered. As you scroll down the page you can click to expand these suggestions and see statistics about them. This is very helpful since you can look at similar search phrases that may have less competition and more monthly traffic. Take a look at some of the suggestions and try to figure out which keywords make the most sense to your website. Again, find keywords that have the most searches with the least competition.

Found your keywords?
Look for our next article in the series: About Search Engine Optimization VI – On Page Keyword Usage.

- Waterford Media is an Orlando, FL based SEO services company providing internet marketing services nationally.