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About Search Engine Optimization VI

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Internet Marketing – On page Keyword Usage

Now that you have your keywords selected it’s time to start using them to help search engines index your website content. Write and publish articles to your website that are relevant to your niche. Articles should be: informative, enjoyable to read, and as unique as possible. Work your chosen keyword phrases into the content in a natural way that highlights your webpage’s relevance to the topic for search engines. Ideally, your website should become the authority in your market sector.

Caution:

Especially since Google’s latest update, Penguin, over usage of keywords in content and as anchor text  can cause negative results.

 Tip:

Unique and substantive content should always be your primary focus when you are publishing articles to your website. Google has very intelligent algorithms that are written specifically to ferret out spammy usage of keywords in webpage content .

As of this writing the general consensus for proper keyword Density is between 3% and 6%. If you feel like this is getting too technical, that’s because it probably is. The best way to create content for your website is to write naturally about the topic. You want to work in keywords as you can but not just for the sake of having them there.

Note:

Adding content to your website shouldn’t be a difficult task. If you need to pay a programmer to add article content or worse, you can’t add article content at all, then you might want to think about revamping your website to use a CMS (Content Management System).

Highlight Keywords

Use bolding and header tags to emphasize your keywords. If you don’t understand how to do this, don’t fret our next article will go deeper into on-page SEO factors with a helpful term definition and usage section.

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