On-page factors determine up to 30% of a website’s SEO effectiveness.

Search engines determine the relevance of your website for particular search terms. This article discusses these determinations.


Meta information

There are several directives(meta tags) in an HTML document that provide information about the web page to search engines. Description and keywords meta tags are used to describe a Web page’s content. Search engines use this data to add to their index.

The description tag is a critical marketing tool, it’s used to showcase information about your web page. It’s the first thing that potential visitors will see about your website.

Keyword tags once considered critical to good on-page SEO, no longer impact search engine placement.

The robots tag tells indexing programs whether to add a page. Be careful setting robots tags to no-follow, many sites have been de-indexed due to misuse of this tag. When in doubt, leave it out.

Format meta tags in the <HEAD> section of your web page like this:

<meta name=”description” content=”Professional web design and management for small and mid-sized business.” />


Keyword Targeting

Carefully select content relevant keywords that aid search engines in page indexing. Use the following html elements to include these keywords.

Title Tags

Define the title tag in the <HEAD> section of your html document. It informs visitors and search engines about the web page content. The title tag is a brief description of the page and should be 50 characters or fewer.


<TITLE> Some Title </TITLE>

Header Tags

Header tags emphasize section and paragraph topics.

‘<H1>’, ‘<H2>’ are the most commonly used header tags and highlight the importance of the text between the tags for search engines and visitors.

Format Header tags as below:

<H1> Some text </H1>. Note that the more significant tag is the H1, then H2, H3 and so on.

 This is an H1 Tag

 This is an H2 Tag


Image alt text

When visitors view your page with images turned off the alt image tag shows a text replacement for the image. It also sets image text for search engines. Use your selected keywords in this tag where possible.


Alt=”some text” used in an <img src> tag.

Anchor Text

Use anchor text tags for links on your web page.

<a href=”http://waterfordmedia.com “ >My anchor Text </a>

Use the href title attribute to indicate what the link is about to visitors:

<a href=http://waterfordmedia.com “  title=”My title”>My anchor Text </a>



Unique and substantial content ensures the success of your website. If your website serves as a showcase for products, infuse keywords into your product descriptions or write a blog that discusses the products you offer.