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		<title>About Search Engine Optimization VII</title>
		<link>http://waterfordmedia.com/about-search-engine-optimization-vii/</link>
		<comments>http://waterfordmedia.com/about-search-engine-optimization-vii/#comments</comments>
		<pubDate>Sun, 01 Jul 2012 20:13:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Internet Marketing]]></category>
		<category><![CDATA[seo and sem]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=1631</guid>
		<description><![CDATA[On Page SEO optimization]]></description>
				<content:encoded><![CDATA[<h1>On Page SEO Factors</h1>
<div style="font-size: 14px;">Approximately 30% of websites SEO effectiveness can be attributed to on-page factors. This is an important aspect of your internet marketing efforts. Most search engines need to be satisfied that the website is relevant for a particular search term and much of this determination is based on items discussed in this article.</p>
<h4>Meta information</h4>
<p>– There are several directives that you can place into your html that provide information about the web page. ‘Description’ and ‘keywords’ meta tags are commonly used to describe a Web page&#8217;s content. Most search engines use this data when adding pages to their search index.<br />
Increasingly, the only meaningful meta tags used are the description tag and the robots tag. The description tag is used to display information about your web page in search results and should be considered a marketing tool since it’s the first thing that potential visitors will see about your website.</p>
<p>Keywords tags bare mention here only because they used to be considered important. Currently, the tags are mostly ignored and have little to no impact on search engine placement etc.</p>
<p>The robots tag tells spiders whether a page should be indexed or not. Be careful setting robots tags to no-follow, many sites have been mistakenly de-indexed by misusing this tag. When in doubt, leave it out.</p>
<p>Meta tags are formatted in the &lt;HEAD&gt; section of your web page like this:</p>
<p>&lt;meta name=&#8221;description&#8221; content=&#8221;Professional web design and management for small and mid-sized business.&#8221; /&gt;</p>
<p>&lt;META NAME=&#8221;ROBOTS&#8221; CONTENT=&#8221;INDEX, FOLLOW&#8221;&gt;</p>
<h4>Keyword Targeting</h4>
<p>Keywords that are relevant to your website should be carefully selected and used in your website content to help search engines index your web pages properly. These keywords are also used in other page elements described below: Title tags, Header tags, Image alt text.</p>
<h4>Title Tags</h4>
<p>The Title tag is also defined in the &lt;HEAD&gt; section of your html document. Basically it tells visitors and search engines what the web page is about. The title tag is usually under 50 characters and should be considered a short description of the page.</p>
<p>Format:</p>
<p>&lt;TITLE&gt; Some Title &lt;/TITLE&gt;</p>
<p>&nbsp;</p>
<h4>Header Tags</h4>
<p>Header tags are used throughout the page &lt;BODY&gt; to emphasize the topic for a particular section or paragraph of content.</p>
<p>‘&lt;H1&gt;’, ‘&lt;H2&gt;’ are the most commonly used header tags and highlight the importance of the text between the tags for search engines and visitors.</p>
<p>Header tags are formatted like this:</p>
<p>&lt;H1&gt; Some text &lt;/H1&gt;. Note that the more significant tag is the H1, then H2, H3 and so on.</p>
<h1> This is an H1 Tag</h1>
<h2 style="font-size: 18px;"> This is an H2 Tag</h2>
<h4>Image alt text</h4>
<p>is an important tag for a couple of reasons. If a visitor is viewing your page with images turned off the alt image tag indicates what the image on the page was. It also indicates what the image is about for search engines. Once again, keywords should be used in this tag where possible.</p>
<p>Format:</p>
<p>Alt=”some text” used in an &lt;img src&gt; tag.</p>
<h4>Anchor Text</h4>
<p>Anchor text using your keywords should be used throughout the web page when links to internal and external pages are present.</p>
<p>&lt;a href=”<a href="http://waterfordmedia.com/">http://waterfordmedia.com</a> “ &gt;My anchor Text &lt;/a&gt;</p>
<p>It’s also helpful to use the href title attribute to indicate what the page is about to visitors:</p>
<p>&lt;a href=<a href="http://waterfordmedia.xn--com%20%20%20title%3D-nz2l/">http://waterfordmedia.com “  title=</a>”My title”&gt;My anchor Text &lt;/a&gt;</p>
<p>&nbsp;</p>
<h4>Content</h4>
<p>We will finish up this article with a discussion on content. The content of your web page is the most important factor related to search engine ranking, more importantly, content is what your visitors are looking for. Unique and substantial content is the only real way to ensure the success of your website. If your website is primarily for the purpose of selling products, either find a way to infuse some keywords into your product descriptions or start a blog that discusses the general aspects of the products you offer.</p>
<p>Thanks for reading. The next article will introduce the reader to off page SEO activities such as link building, article writing and syndication.</p>
</div>
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		</item>
		<item>
		<title>About Search Engine Optimization VI</title>
		<link>http://waterfordmedia.com/about-search-engine-optimization-vi/</link>
		<comments>http://waterfordmedia.com/about-search-engine-optimization-vi/#comments</comments>
		<pubDate>Fri, 25 May 2012 23:22:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Internet Marketing]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=1478</guid>
		<description><![CDATA[Internet Marketing &#8211; On page Keyword Usage Now that you have your keywords selected it&#8217;s time to start using them to help search engines index your website content. Write and publish articles to your website that are relevant to your niche. Articles should be: informative, enjoyable to read, and as unique as possible. Work your [...]]]></description>
				<content:encoded><![CDATA[<h2>Internet Marketing &#8211; On page Keyword Usage</h2>
<p>Now that you have your keywords selected it&#8217;s time to start using them to help search engines index your website content. Write and publish articles to your website that are relevant to your niche. Articles should be: informative, enjoyable to read, and as unique as possible. Work your chosen keyword phrases into the content in a natural way that highlights your webpage&#8217;s relevance to the topic for search engines. Ideally, your website should become the authority in your market sector.</p>
<p><span style="color: #ffff00;">Caution:</span></p>
<p>Especially since Google&#8217;s latest update, Penguin, over usage of keywords in content and as <strong>anchor text</strong>  can cause negative results.</p>
<p><span style="color: #306eff;"> Tip:</span></p>
<p style="border: 1px solid; min-width: 100%;">Unique and substantive content should always be your primary focus when you are publishing articles to your website. Google has very intelligent algorithms that are written specifically to ferret out spammy usage of keywords in webpage content .</p>
<p>As of this writing the general consensus for proper keyword Density is between 3% and 6%. If you feel like this is getting too technical, that&#8217;s because it probably is. The best way to create content for your website is to write naturally about the topic. You want to work in keywords as you can but not just for the sake of having them there.</p>
<h2>Note:</h2>
<p>Adding content to your website shouldn&#8217;t be a difficult task. If you need to pay a programmer to add article content or worse, you can&#8217;t add article content at all, then you might want to think about revamping your website to use a CMS (Content Management System).</p>
<h2>Highlight Keywords</h2>
<p>Use bolding and header tags to emphasize your keywords. If you don&#8217;t understand how to do this, don&#8217;t fret our next article will go deeper into on-page SEO factors with a helpful term definition and usage section.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>About Search Engine Optimization V</title>
		<link>http://waterfordmedia.com/about-search-engine-optimization-v-2/</link>
		<comments>http://waterfordmedia.com/about-search-engine-optimization-v-2/#comments</comments>
		<pubDate>Sat, 12 May 2012 18:36:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Internet Marketing]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=1373</guid>
		<description><![CDATA[Orlando internet marketing company; Waterford Media discusses search engine optimization in this fifth article of it's internet marketing series. Topics include: Page optimization - keywords.]]></description>
				<content:encoded><![CDATA[<h2>Internet Marketing &#8211; Page Optimization, Working with Keywords</h2>
<p>If you read the last segment in our search engine optimization series you learned how to read statistics about your websites performance. Statistics are great, especially to nerds like me, but now it&#8217;s time to get down to business.</p>
<h2>More on Keywords</h2>
<p style="color: green;"><strong>Don&#8217;t be a Big Frog in a Small Pond</strong><img class="alignright" alt="Dont be a big frog" src="http://waterfordmedia.com/wp-content/uploads/2012/05/no-big-frog.png" width="100" height="86" /></p>
<p><strong></strong>Avoid using keywords that are too specific. For example: &#8220;Internet Marketing on Orange St. in Orlando Florida&#8221;. I can guarantee you that if we targeted that keyword phrase, we would be number 1 in a Google search. Problem is, no one would ever search for that term.</p>
<p>Likewise, using a snazzy term that you want to brand might yield limited results. We like the term &#8216;Web Presence Management&#8217; here at Waterford Media, but we don&#8217;t get any internet traffic from it.<br />
Use sensible, common terms for your keywords.</p>
<h2>Research</h2>
<p>Before we start writing SEO articles and changing HTML we need to do some research. Google is a handy place for <span style="color: gold;"><a title="Keyword research" href="https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&amp;__u=1000000000&amp;ideaRequestType=KEYWORD_IDEAS" target="_blank"><span style="color: gold;">keyword research</span></a></span>.</p>
<p>Select a keyword or keyword phrase that best describes your product or service for a particular website page. Type that keyword into the &#8216;Find Keywords&#8217; tool &#8216;word or phrase&#8217; box. When you hit enter Google will return something like this:</p>
<p>Keyword                                   Competition                       Global  Searches                     Local  Searches</p>
<p>internet marketing                       High                                       1,000,000                               368,000</p>
<p>We used Internet Marketing as our keyword phrase. As you can see it&#8217;s a very competitive phrase which yields approximately 1 million international results monthly and around 350 thousand results in the U.S.</p>
<h2>Google Suggests Keywords for your internet marketing</h2>
<p>If you have been following along with our example you can see that Google also recommends keywords that are similar to the ones we entered. As you scroll down the page you can click to expand these suggestions and see statistics about them. This is very helpful since you can look at similar search phrases that may have less competition and more monthly traffic. Take a look at some of the suggestions and try to figure out which keywords make the most sense to your website. Again, find keywords that have the most searches with the least competition.</p>
<p><strong>Found your keywords?</strong><br />
Look for our next article in the series: About <a title="About Search Engine Optimization VI" href="http://waterfordmedia.com/about-search-engine-optimization-vi/"><span style="color: gold;">Search Engine Optimization VI</span></a> &#8211; On Page Keyword Usage.</p>
<p>- Waterford Media is an Orlando, FL based <a title="Orlando Seo Service" href="http://waterfordmedia.com/orlando-internet-marketing/" target="_blank">SEO services</a> company providing internet marketing services nationally.</p>
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		<item>
		<title>About Search Engine Optimization IV</title>
		<link>http://waterfordmedia.com/about-search-engine-optimization-v/</link>
		<comments>http://waterfordmedia.com/about-search-engine-optimization-v/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 00:04:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Internet Marketing]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[Orlando Internet Marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=1359</guid>
		<description><![CDATA[Orlando internet marketing company; Waterford Media discusses search engine optimization in this fourth article of it's internet marketing series. Topics include: Using analytic s to improve the website.]]></description>
				<content:encoded><![CDATA[<h2>Understanding Analytics</h2>
<p>In our last segment: About Search Engine Optimization III, we left off with a discussion about analytics and promised to help you understand what you can do with all this SEO information.</p>
<p>Traffic is what we are looking for when we talk about search engine optimization. But it’s more than just traffic to your website that we need to concern ourselves with; we want our internet marketing campaign to drive QUALIFIED traffic.</p>
<h2>Bounces</h2>
<p>If you activated Google analytics, you will see a nifty little statistic called “bounce rate.” Basically, a bounce occurs when a visitor to your website lands on a page and then immediately leaves, without viewing anymore content on your site. Obviously, the lower this number is, the better. If 80% of visitors are leaving your site immediately then that means only 20% are sticking around to read/view what you have to offer.</p>
<p>If we are going to be doing all of this tedious, search engine optimization stuff, then we want our visitors to stick around for a bit. If our bounces are high (over 50%), then we need to take a look at a few things:</p>
<p>• What traffic is bouncing the most, what source?<br />
• Which pages have the highest bounce rate?<br />
• What keywords are visitors who bounce using the most?</p>
<p>There are probably other things we can look at as well, but this should give us a pretty good idea where to start.</p>
<h2>Traffic Source</h2>
<p>In Google analytics, the first page you see is usually an overview of your website traffic. The default time period is for one month, i.e.: number of visitors, etc. for the most current 30 days. In the middle of the page you will see: Visits, Unique Visitors, Pageviews, Pages/Visit, Avg. Time on Site, Bounce Rate, and % New Visits.</p>
<p>These stats are a high level view of how the site is performing. For our purposes, we want to drill down a little deeper.</p>
<h2>Click on Demographics and then on location (top left sidebar).</h2>
<p>When you scroll down the page, you can see the country/territory that people are visiting from. Google also gives us number of visits etc., at this level. Don’t concern yourself too much with the foreign bounces, unless you are selling a product or service internationally.</p>
<p>Take a look at the summary bounces for the country in which your site is located. If the bounce rate is less than 40%, you might want to pat yourself on the back and resume the series with our next article: About Search Engine Optimization V.</p>
<p>Ok, so I guess your site is kinda bouncy and you want some answers.</p>
<h2>Click on the Country that your site resides in.</h2>
<p>Now you see the states, or regions and their specific traffic information. Pay attention here; if your site is optimized for local search, i.e.: ‘Orlando Internet Marketing,’ it might have higher bounce rates in states that aren’t local to that area.</p>
<h2>Example:</h2>
<p>Connecticut, New York, and California will likely have a much higher incidence of bouncing than Florida, if the site keywords and related internet marketing are optimized as above for ‘Orlando Internet Marketing.’</p>
<p>If we use the example above and we have a lot of bounces in Florida, then we have some work to do, since that is obviously the market that we are targeting, and somehow visitors aren’t finding what they are looking for.</p>
<h2>We got more clicking to do:</h2>
<p>Click on the state or region.<br />
Now let’s take a look at a ‘Secondary Dimension,’ sounds scary right?<br />
It’s not so bad,<br />
Click on the secondary dimension button just above City.<br />
Click Traffic Sources.<br />
Click Source.</p>
<p>We’ve drilled down even deeper and now we can see bounce statistics, etc. for each source:</p>
<p>• Direct – visitor came to your site via bookmark or typing in your URL in a browser window.<br />
• Google or Google.com – Visitor is either from a search result or paid advertisement with Adwords.<br />
• Website name – This is a direct referral from another website. Note: if you have a high bounce rate for a particular source like this, it might be that the referring site isn’t using good anchor text on the link.</p>
<p>Again, we need to take a look at the bounce rates. Looking at the sources we might begin to see a pattern. If we are getting high bounces on any source other than ‘Direct visitors’ (People who have visited the site before), then we need to find out what they were looking for and why they didn’t find it.</p>
<p>Since we are already here, go back to the secondary dimension button, this time Click ‘Keyword’ under ‘Traffic Sources.’</p>
<p>Amazing isn’t it? We can see exactly how people found us. If the keyword indicated is “(not set),” this just means that it was from either a direct visit or a referral from another website with no keyword used.<br />
So, now what? Well, if you see keywords that don’t make sense for your website, it is likely the cause of bounces.<br />
For example:<br />
<a title="Waterford Media Orlando SEO Service" href="http://waterfordmedia.com" target="_blank">Waterfordmedia.com</a> does a lot of search engine optimization for the terms ‘<a title="Orlando Internet Marketing" href="http://waterfordmedia.com/orlando-internet-marketing/" target="_blank">Orlando Internet Marketing</a>’ and ‘Florida SEO Service’; as a result we also rank for other terms like ‘SEO service’. And we will get visitors that bounce using search terms like:<br />
‘SEO Services Portland Oregon’.</p>
<p>Obviously, some of this can’t be helped, and we will just have to live with the bounce, but someone searching for SEO services in a different state probably wants someone local to do their SEO.</p>
<p>There’s more to cover on this topic, but it will need to wait for the next article:</p>
<h2><a title="About Search Engine Optimization V" href="http://waterfordmedia.com/about-search-engine-optimization-v-2/"><span style="color: gold;">About Search Engine Optimization V</span></a> – Optimizing Pages and Working with Keywords</h2>
<p>Thanks for reading</p>
<h2><a title="Orlando Internet Marketing" href="http://waterfordmedia.com/orlando-internet-marketing/">Orlando Internet Marketing</a></h2>
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		<item>
		<title>About Search Engine Optimization III</title>
		<link>http://waterfordmedia.com/about-search-engine-optimization-iii/</link>
		<comments>http://waterfordmedia.com/about-search-engine-optimization-iii/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 21:20:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Internet Marketing]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[Orlando Internet Marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=1341</guid>
		<description><![CDATA[Orlando internet marketing company; Waterford Media discusses search engine optimization in this third article of it's internet marketing series. Topics include: Submit your website, Setup analytics, Reading Internet statistics.]]></description>
				<content:encoded><![CDATA[<h2>SEO – What to do First</h2>
<p>In our last segment, we ended with a discouraging point. Keywords are vital, but they are not an end-all to good search engine optimization. Without good SEO, a website is banished to the far reaches of the internet where sane men seldom travel. In this segment we will discuss some of the quick actions that you can perform to start getting your website visibility.</p>
<h2>Submit your website to Search Engines</h2>
<p>You may have already done this; if you haven&#8217;t, it&#8217;s possible that the omnipresent &#8216;Googlebot&#8217; and other spiders have found your website anyway. Don&#8217;t rely on chance where search engine submission is concerned. You can do all the right things with your website, but if the search engines aren&#8217;t indexing it, then the site will remain undiscovered.<br />
Submitting your website to search engines doesn’t have to be hard. First, do a web search for “free search engine submission.” At the time of this writing there were approximately 18,700,000 results in Google. You can wade through the 18 million results and pick one you like; or click on one of the links below to use one of our picks:<br />
<a title="Submit Express" href="http://www.submitexpress.com/free-submission.html " target="_blank">http://www.submitexpress.com/free-submission.html </a><br />
<a title="Free web submission" href="http://freewebsubmission.com/" target="_blank">http://freewebsubmission.com/</a><br />
<a title="One Hit" href="http://www.1-hit.com/free-search-engine-submit.php" target="_blank">http://www.1-hit.com/free-search-engine-submit.php</a></p>
<p>Don&#8217;t be surprised if any or all of these sites try to sell you professional SEO services; they need to make money too.<br />
Follow the onscreen instructions to submit your site. Some submissions will require that you verify via email. Make sure you give them a valid email and check it and follow the link to validate your website submission.<br />
That&#8217;s it, you have submitted your website, but don&#8217;t expect your site to show up immediately. The submission process can take up to weeks before the spiders come crawling.</p>
<h2>Set up analytics</h2>
<p>Analytics is one of the most important first steps that you can take in your SEO campaign. How will you know how your website is doing without at least checking periodically to see how many people are visiting your website? Analytics tools give you this information and a lot more.<br />
Google analytics is perhaps the quickest way to start tracking and understanding what&#8217;s happening on your website. Go here to signup:</p>
<p>http://www.google.com/analytics/</p>
<p>It&#8217;s pretty easy to setup your account; the hardest part is putting the tracking code on your website. The tracking code is used to keep track of what pages are visited, how long visits last, where people are coming from, and a whole lot of other stuff too!<br />
Google analytics is not the only tool that you should use to track your SEO campaigns. Nearly all website hosting accounts have some kind of statistics program included. Sometimes you don&#8217;t even need to turn them on; they just start gathering information as soon as your website is setup. I can&#8217;t tell you exactly where this is located on all hosting companies, but many use a tool called Cpanel.<br />
In Cpanel you can find statistics about a third of the way down the page, in the fourth segment titled &#8216;Logs&#8217;. I like AWSTATS, click on it and then the domain you want to view. Wow! Look at all the information. For now we will concern ourselves with just a few bites, of course feel free to eat the whole thing if you like (analyze away).</p>
<h2>Here are a few things you can find:</h2>
<p>Unique Visitors – the number of individual IP addresses that visited your website.<br />
Total Visitors &#8211; This differs from unique visitors in that a single visitor may have visited many times!<br />
Daily Visitors – The number of visits you have on any given day of the month.<br />
Top 25 visiting countries &#8211; That&#8217;s right, you&#8217;ve gone global.<br />
Robots and spiders &#8211; Sounds kind of creepy, but this is where you can see if Google and friends are actually seeing your website.<br />
Keywords – This is the word or phrase that people have used to find your site.<br />
And there&#8217;s more, including: keywords used to find your site, top visited urls&#8230;etc., etc.</p>
<p>Now that you have these nifty stats and you’re certain your website has the attention of Google et al, you might be wondering what to do with all the information. We will cover that in the next segment, for now it suffices to know that you are actually getting traffic to your website, and that the search engines know you exist.</p>
<p>Read More on <a title="About Search Engine Optimization IV" href="http://waterfordmedia.com/about-search-engine-optimization-v/"><span style="color: gold;">Internet Marketing</span></a></p>
<h1><a title="Orlando Internet Marketing" href="http://waterfordmedia.com/orlando-internet-marketing/">Internet Marketing</a></h1>
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		<title>About Search engine optimization II</title>
		<link>http://waterfordmedia.com/about-search-engine-optimization-ii/</link>
		<comments>http://waterfordmedia.com/about-search-engine-optimization-ii/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 21:28:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Internet Marketing]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[Orlando Internet Marketing]]></category>
		<category><![CDATA[seach engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=1330</guid>
		<description><![CDATA[Orlando internet marketing company; Waterford Media discusses search engine optimization in this second article of it's internet marketing series. Topics include: Getting found on the web, Search keywords,.]]></description>
				<content:encoded><![CDATA[<h2>How Do People Find My Website?</h2>
<p>By now you have probably figured out that most people aren&#8217;t going to go to Google and enter your website name to find you.  So how do you get found? One of the answers to this question is with keywords. Any effort at SEO (Search Engine Optimization) must include proper use of keywords. Your website needs to be indexed by keyword in Google so that it knows where to send visitors who enter your keyword in their search page. After all, if you sell “widgets,” then it won’t do you any good to have people visit who are looking for “thing-a-ma-jigs,” right?</p>
<h2>For example:</h2>
<p>If you are looking for “SEO services,” you might visit google.com and enter “SEO services” into the search bar. What happens? Millions of results are returned.</p>
<p>You can wade through the pages looking for what you want, or you change your search to be more specific. If you are in Florida, you might change your search to “SEO services in Florida.”</p>
<p>In the scenario above the keyword is “SEO services” (a keyword can be a phrase of many words). If your website is indexed on Google for “SEO services” you will be somewhere in those million results. If your website is also indexed on Google for “SEO services in Florida,” then you would also be found in the narrower, more detailed search, other results were weeded out just by adding “Florida.”</p>
<p>Even when the search is narrowed down to “SEO services in Florida,” there are still a million results! Your website could still be way down the list. It’s not very encouraging is it? Being on page 100,000 or something is probably not going to get you any visitors to your website. In our next article we&#8217;ll discuss how to move your web page closer to the front of the line.<br />
<strong>Pick your Keywords</strong><br />
The use of keywords on your website is the segment of search engine optimization that is referred to as “on page SEO.” Think about the keywords that people would use to find your website. Make a list of 1-word keywords, 2-word keywords, 3-word keywords, and 4-word keywords. These keywords and phrases should be very specific to your product or service. When you write articles for your website be sure to incorporate your keyword phrases.</p>
<p>This is a vital part of search engine optimization and internet marketing and you cannot ignore its value. However, there are many other things that you can do to move your website to the front of the line in the search engines.</p>
<p>Our next segment will discuss some of the critical first steps that must be done in order to get your website found in the abyss of the World Wide Web. The next article will explain search engine submission and analytic tools.</p>
<p>Read the Next <a title="About Search Engine Optimization III" href="http://waterfordmedia.com/about-search-engine-optimization-iii/"><span style="color: gold;">Internet Marketing</span></a> Article in the Series »</p>
<h2><a title="Orlando Internet Marketing" href="http://waterfordmedia.com/orlando-internet-marketing/">Orlando Internet Marketing</a></h2>
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		<title>About Search Engine Optimization</title>
		<link>http://waterfordmedia.com/about-search-engine-optimization/</link>
		<comments>http://waterfordmedia.com/about-search-engine-optimization/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 23:13:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Internet Marketing]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[Orlando Internet Marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=1327</guid>
		<description><![CDATA[Orlando internet marketing company; Waterford Media discusses search engine optimization in this first article of it's internet marketing series. Topics include: Introduction, Finding your website on the net.]]></description>
				<content:encoded><![CDATA[<h2>Search engine optimization and SEO services</h2>
<p>Professional Search Engine Optimization (SEO) services are offered by many companies. You may see these services offered as management plans, directory submissions, white or black hat (bad). This may have you wondering what you really need for your website and how to perform your own SEO.</p>
<p>This series will attempt to answer some of these questions by providing relevant articles and resources about SEO services.</p>
<p>A good starting point is usually with the “basics.”  Understanding SEO terminology is a must in order to really grasp the more advanced ideas.</p>
<p>Here is an excellent article to get you started: <a title="SEO and SEM in Plain English" href="http://waterfordmedia.com/seo-and-sem-in-plain-english/"><span style="color:gold;">SEO and SEM in plain English</span></a>. It doesn&#8217;t get into doing your own SEO; that&#8217;s something we&#8217;ll discuss in a bit. Rather, it&#8217;s more of a glossary with some easy to understand descriptions of SEO concepts and terms.</p>
<p>After you read the article some of the stuff we write here will probably make a lot more sense. For the benefit of those who are completely new to this we will start with the simple and move to the more complex aspects of search engine optimization. We will cover important topics such as: website statistics, internet marketing SEO, social media, search engine ranking, and more. But first we need to cover the basics.</p>
<p>&nbsp;</p>
<h2>How do I know where my website is found?</h2>
<p>You have a beautiful website that you worked hard or paid lots of money to launch. You might wonder if anyone is actually seeing it. To find out go to alexa.com and enter your url into the &#8216;site info&#8217; box. You can get lots of useful information: your site’s rank, competition, and back links. Don&#8217;t get discouraged if the first time you visit, Alexa doesn&#8217;t have any data. Just visit a few times, enter your url and Alexa will get curious about your site and start gathering information about it. (Neat huh?)</p>
<p>You can also go to Google, Yahoo, Bing, etc. and input your site name eg: wallyswidgets.com into the search bar and see if your site comes up. Hopefully, it does. If you go through enough pages you are sure to find it. If your website is new and you haven’t done any SEO it may take going through many, many pages.</p>
<p>It might seem like a lot of work finding your website and you might start thinking that if you have trouble finding your own website, how will anyone else. And that&#8217;s where SEO or <a title="Orlando Internet Marketing" href="http://waterfordmedia.com/orlando-internet-marketing/">search engine optimization</a> comes in.</p>
<p><strong> <a title="About Search engine optimization II" href="http://waterfordmedia.com/about-search-engine-optimization-ii/" target="_blank">&raquo;Continue reading</a> through our articles to find out what SEO is and how to use it.</strong></p>
<p><h2><a href="http://waterfordmedia.com/orlando-internet-marketing/" title="Orlando Internet Marketing">Orlando Internet Marketing</a></h2></p>
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		<title>Google Panda, Penguin and Skunk?</title>
		<link>http://waterfordmedia.com/google-panda-penguin-and-skunk/</link>
		<comments>http://waterfordmedia.com/google-panda-penguin-and-skunk/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 00:41:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Internet Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Panda]]></category>
		<category><![CDATA[Penguin]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo companies]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=1614</guid>
		<description><![CDATA[Imagine the impact to Google’s bottom line if it could eliminate competition from SEO companies and internet marketers entirely. The numbers are mind boggling. ]]></description>
				<content:encoded><![CDATA[<div style="font-size: 14px;">
<p>The names Google gives to its updates invoke feelings of adoration, maybe even cuddliness. But we wonder what the updates are really about. On the one hand it seems Google is pushing its Plus social platform, on the other defending its share of the internet marketing arena.</p>
<p>Does anyone smell a skunk?</p>
<p>Imagine the impact to Google’s bottom line if it could eliminate competition from SEO companies and internet marketers entirely. The numbers are mind boggling. We work with many small companies that spend thousands of dollars a month attracting customers through Adwords. SEO companies are a direct threat to Google and it appears that they despise the industry as a whole.</p>
<p>In a recent release Google attempts to teach business owners how to do their own SEO in 10 minutes. Here are some highlights from the accompanying article:</p>
</div>
<div style="font-size: 14px;">
<p><em>“Google released on Tuesday a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes.”</em></p>
<p><em></em><em>“The video features advice catered to small businesses with main web content on less than 50 pages looking to rank only a handful of related search terms. From how to add the best keywords and including analytics code on your site to how to approach marketing in general, <strong>Google aims to make it easier for startups to get their brands ranked higher on search result pages</strong>.”</em></p>
<p><em></em><em>“It’s great to have a fancy site, but try not to focus so much on site fanciness that you don’t actually have indexable and searchable text,” Maile Ohye, developer advocate on Google’s Webmaster Central Team, said in the video. “You want to use relevant keywords naturally in your text. These keywords are like query terms that normal people would use to find your product or your business.”</em></p>
<p><strong><em>Ohye also points out some major things to avoid: “Do not hire any rogue or shady SEO [provider] — if they guarantee rankings, it’s too good to be true,” she says. “Don’t participate in link schemes or buying links for the purpose of passing PageRank.”</em></strong></p>
<p><em> “Another question often on the minds of startups is whether they should invest time and resources into social media marketing.”</em></p>
<p><em>“Play to your authentic strengths,” she added. “It’s likely that your company has limited resources so if your CEO likes to tweet, go ahead and let them. If you have a salesperson who really enjoys Facebook, that’s terrific… and let them interact with the community there.”</em></p>
<p>-          <em>http://mashable.com/2012/06/26/google-seo-tips</em></p>
</div>
<div style="font-size: 14px;">
<p><strong>Master search engine optimization in just 10 minutes!</strong></p>
<p><strong></strong>Does anyone really believe that they are going to understand the complexities of search engine algorithms, Social media marketing, keyword density, effective content writing, link building activities in just 10 minutes.</p>
<p><strong>Don’t hire SEO providers, if they promise results they must be lying. </strong></p>
<p>Obviously, no one is going to hire an SEO company if they don’t get results. This one statement negates the whole industry. And what about the social media comment, don’t bother with facebook et al, unless you just find it fun to do.</p>
<p>We can’t help but think that this video is less about helping business owners and more about filling Google’s already enormous pockets. It’s a bit disconcerting the power that Google yields, more disturbing how they appear to yield it.</p>
</div>
<div style="font-size: 14px;">
<p><em>“A single update that impacts your company adversely could mean the difference of life and death for primarily web driven businesses. Seeing the effort that Bing is making is encouraging. All I want is honest search results. If I search for Detroit Web Design Company, the hope is I get a Web-Design company in Detroit.”</em></p>
<p><em></em><em>“Anyone that works in SEO knows this may or may not be the case. I have noticed that Bing seems to be making an honest effort to change this. Shame on Google (in my opinion) for not really making this the focus of your search engine.”</em></p>
<p><em></em>-          <em>From Joe</em></p>
<p><em><a href="http://www.business2community.com/tech-gadgets/the-battle-of-major-search-engine-updates-conclusion-google-vs-bing-0189160">http://www.business2community.com/tech-gadgets/the-battle-of-major-search-engine-updates-conclusion-google-vs-bing-0189160</a></em></p>
</div>
<div style="font-size: 14px;">
<p>The web is fast becoming the primary source of business for many companies and SEO is critical to their success.</p>
<p>Claims to the contrary should be seen for what they are, the worst kind of self-serving propaganda.</p>
<p>A Search engine should be just that, an engine that returns results for search terms. It shouldn’t be the monitor and policy setter for global business, it certainly shouldn’t dictate how a website should look or function.</p>
<p>The primary reason the web isn’t a more beautiful place is Google. If its spiders are not sophisticated enough to parse your website then your website is irrelevant.</p>
<p>Don’t fall for the PPC trap, whether you do SEO yourself or hire a professional the savings will be enormous over the long haul.</p>
<p>&nbsp;</p>
<p><a title="About Search Engine Optimization" href="http://waterfordmedia.com/about-search-engine-optimization/"><span style="color: #fc6;">Learn about SEO</span></a></p>
</div>
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		<title>Web Design News</title>
		<link>http://waterfordmedia.com/web-design-news/</link>
		<comments>http://waterfordmedia.com/web-design-news/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 07:06:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=1317</guid>
		<description><![CDATA[News about web design and internet marketing. We like to keep our customers informed. You&#8217;ll find articles that will help you understand some key aspects of search engine optimization, as well as the lates web design trends. The articles are written for beginners and contain links to  advanced topics for those who are interested in [...]]]></description>
				<content:encoded><![CDATA[<h2>News about web design and internet marketing.</h2>
<p>We like to keep our customers informed. You&#8217;ll find articles that will help you understand some key aspects of search engine optimization, as well as the lates web design trends.</p>
<p>The articles are written for beginners and contain links to  advanced topics for those who are interested in digging deeper.</p>
<p>Get started by clicking on any of the links on the right sidebar under the &#8220;Recent Posts&#8221; heading.</p>
<p>Our Archives are available further down on the sidebar, you can access them by clicking on a month, or by using the calendar to select a month.</p>
<p>We hope you enjoy the articles and look forward to your feedback!</p>
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		<title>What is a Qrcode and why should I care?</title>
		<link>http://waterfordmedia.com/what-is-a-qrcode-and-why-should-i-care/</link>
		<comments>http://waterfordmedia.com/what-is-a-qrcode-and-why-should-i-care/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 16:58:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News Feed]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=1094</guid>
		<description><![CDATA[It&#8217;s not really a big mystery, qrcodes are just like the barcodes that are scanned at grocery stores, except they can hold a lot more information. You&#8217;ve probably seen them at the home depot and other places. They often have intricate patterns and sometimes contain a picture, logo or something. The exciting thing about qrcodes [...]]]></description>
				<content:encoded><![CDATA[<p>It&#8217;s not really a big mystery, qrcodes are just like the barcodes that are scanned at grocery stores, except they can hold a lot more information.<br />
You&#8217;ve probably seen them at the home depot and other places. They often have intricate patterns and sometimes contain a picture, logo or something.</p>
<p>The exciting thing about qrcodes is that you can imbed all kinds of information in them:</p>
<ul>
<li>Phone number</li>
<li>Email</li>
<li>Website</li>
<li>Facebook Page</li>
<li>etc.</li>
</ul>
<p><strong>Practical Usage</strong><br />
When you think about qrcodes marketing possibilities might come to mind. There are numerous ways to utilize the technology. But marketing isn&#8217;t the only way you could use a qrcode, here are some examples:<br />
On the back of business cards &#8211; a person could scan your card and instantly call your phone, or visit your facebook page.<br />
On brochures, invitations, even car magnets.<br />
They can even drive traffic to a mobile website, think of the kinds of things you could do with that:</p>
<ul>
<li>Bridal website</li>
<li>Any Event</li>
<li>Real estate listings</li>
<li>Cars for sale</li>
</ul>
<p>I&#8217;m sure you can come up with even more ideas.<br />
<strong>Putting it all together</strong><br />
It might seem like a lot of work : create a qrcode, build a mobile website, print the code on something. It also might seem that it would be expensive. What if I told you that you could do all of this for about $100 with a few hours of effort.<br />
<em>Not interested in spending a few hours creating a mobile website, Waterford Media can do that for you.<br />
call 407-965-5025 or submit a quote request on the website.</em><br />
That&#8217;s right, you could get:</p>
<ul>
<li>1,000 high quality business cards.</li>
<li>A qrcode</li>
<li>Create a Mobile website</li>
</ul>
<p>All for about $100!</p>
<p>Here&#8217;s how:<br />
Visit meyowza.com<br />
Join the &#8220;just one program &#8211; $49.95 for a year&#8221;<br />
Create your campaign<br />
Create your mobile website &#8211; it&#8217;s easy, just enter the information and add images where the form asks for them.<br />
Test your mobile page by scanning the qrcode (download a qr reader software from your phones app place&#8230;usually free.)<br />
Visit meyowzaprint.com<br />
Design and order your business cards, put the qrcode on the back side &#8211; 1,000 high quality cards for around $50.<br />
And that&#8217;s it! You are ready to start your own mobile marketing campaign.</p>
<p>But wait, there&#8217;s more.<br />
Your going to want to know how your campaign is doing, and who&#8217;s actually visiting your mobile website&#8230;right?<br />
Log back into meyowza.com and go to the analytics section where you can see charts of visits, type of visitor, their location, how long they stayed&#8230;and more.</p>
<p>Feel free to leave feedback here. I would love to hear about how you are using qrcodes.</p>
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		<title>Mobile Website with Qrcode</title>
		<link>http://waterfordmedia.com/mobile-website-with-qrcode/</link>
		<comments>http://waterfordmedia.com/mobile-website-with-qrcode/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 23:54:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News Feed]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=1080</guid>
		<description><![CDATA[Meyowza.com is launched and we are all very excited! This is one of the most robust portals you will find on the internet. What&#8217;s a Meyowza? Meyowza let&#8217;s you create mobile marketing campaigns. It&#8217;s simple: Sign Up Create a campaign. Fillout a mobile website form. Print the Qrcode on: Business Cards Invitations Events And your [...]]]></description>
				<content:encoded><![CDATA[<div style="border-bottom:0px solid;">
<a href="http://meyowza.com/?a_aid=012063&#038;a_bid=11110002" title="Create Mobile Websites" target="_blank"><img src="http://waterfordmedia.com/wp-content/uploads/2011/12/logo_no_ubble-300x246.png" alt="" title="meyow" width="300" height="246" class="alignright size-medium wp-image-1084" /></a>Meyowza.com is launched and we are all very excited!<br />
This is one of the most robust portals you will find on the internet.</p>
<p>What&#8217;s a Meyowza?</p>
<p>Meyowza let&#8217;s you create mobile marketing campaigns. It&#8217;s simple:</p>
<ul>
<li>Sign Up</li>
<li>Create a campaign.</li>
<li>Fillout a mobile website form.</li>
<li>Print the Qrcode on:
<ul>
<li>Business Cards</li>
<li>Invitations</li>
<li>Events</li>
</ul>
</li>
</ul>
<p>And your all set, now when you hand someone your business card, or send them an invitation, all they have to do is scan your Qrcode and they visit your mobile web page!</p>
<p>Pretty neat Huh?</p>
<div style="margin-left:300px;font-size:16px;font-weight:bold;">
<a href="http://meyowza.com/?a_aid=012063&#038;a_bid=11110002" title="Create Mobile Websites" target="_blank">Visit Meyowza</a></div>
</p>
</div>
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		<title>Can you get a good website for under $500?</title>
		<link>http://waterfordmedia.com/website-for-under-500/</link>
		<comments>http://waterfordmedia.com/website-for-under-500/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 17:47:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[cheap web design]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=923</guid>
		<description><![CDATA[You see advertisements here and there proclaiming website development for $199 etc. I have to wonder what kind of website you get for that price and more importantly what kind of response $200 websites get once they are launched. I’m sure there are many business owners who ask the same question and wonder what a [...]]]></description>
				<content:encoded><![CDATA[<p>You see advertisements here and there proclaiming website development for $199 etc. I have to wonder what kind of website you get for that price and more importantly what kind of response $200 websites get once they are launched.</p>
<p>I’m sure there are many business owners who ask the same question and wonder what a fair price for a good website is. Websites range in cost from free on up to thousands of dollars.</p>
<p>So what is a good price for your business?</p>
<p>It depends on what you want for your company, simple brochure type websites that are just a few pages describing your products or services are the least expensive, websites with e-commerce and custom forms etc. are more expensive. Social media type sites with lots of pages and custom programming are even more expensive.</p>
<p>One size rarely fits all, succumbing to the create your own &#8220;free website&#8221; normally produces poor results for your business. If the website gets found (unlikely, since SEO is not usually a consideration in these types of websites) what will separate you from your competition? In most of your marketing materials you seek to develop your company’s brand, why should your website be different.</p>
<p>Spend the extra money up-front and avoid the frustration that comes with attempting to create a web presence on a shoe string. Proper planning, multiple design options, and a web design company that works with you to promote your brand will generate income that will probably get you return on your investment, rather than a stale abandoned website that once had high hopes.</p>
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		<title>PPC Pay-Per-Click</title>
		<link>http://waterfordmedia.com/ppc-pay-per-click/</link>
		<comments>http://waterfordmedia.com/ppc-pay-per-click/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 22:26:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[seo and sem]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=811</guid>
		<description><![CDATA[Waterford Media manages Google ad campaigns and many others. The process is known as sem or search engine marketing. We can generate sales leads for your company right now, without waiting for organic seo. As a Google Adwords Certified company we can find the best keywords for your internet marketing campaign. We help you develop [...]]]></description>
				<content:encoded><![CDATA[<p>Waterford Media manages Google ad campaigns and many others. The process is known as <strong>sem</strong> or search engine marketing.<br />
We can generate sales leads for your company right now, without waiting for organic <strong>seo</strong>.</p>
<p>As a Google Adwords Certified company we can find the best keywords for your internet marketing campaign.<br />
We help you develop the ad, keywords, and monitor the results.<br />
Best of all, you decide how much you want to spend monthly.</p>
<p>We will provide you with analytic reports and monthly performance summaries along with recommendations to ensure continued success with your internet marketing.<br />
<a href="http://waterfordmedia.com/request-a-quote">GET A QUOTE</a></p>
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		<title>Web Presence Management</title>
		<link>http://waterfordmedia.com/web-presence-management/</link>
		<comments>http://waterfordmedia.com/web-presence-management/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 22:08:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News Feed]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[presence management]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[web presence]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=809</guid>
		<description><![CDATA[Website design is important, management of your website after installation is just as important. Waterford Media works with your company to keep your website up-to-date. Many organizations don&#8217;t have the time or resource to regularly maintain website content. Using advanced content management systems, content writers, social media experts, we keep your web presence alive and [...]]]></description>
				<content:encoded><![CDATA[<p>Website design is important, management of your website after installation is just as important.<br />
Waterford Media works with your company to keep your website up-to-date. Many organizations don&#8217;t have the time or resource to regularly maintain website content.</p>
<p>Using advanced content management systems, content writers, social media experts, we keep your web presence alive and vibrant.</p>
<p>Even if your website is old and out dated, we can help. We begin by retrofitting a good content management system that will allow your company to update and refresh your content. We help drive traffic to your website with proven seo/sem methods, and if you want a facelift for your website, our designers are ready to amaze you with their fresh new design ideas.</p>
<p>Once your website is updated, Waterford Media works with you to keep your web presence appealing, with fresh content, images, articles, and more.</p>
<p>Let Waterford Media revive your web presence, it&#8217;s surprisingly affordable.<br />
<a href="http://waterfordmedia.com/request-a-quote/">GET A QUOTE</a></p>
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		<title>Improve your business processes</title>
		<link>http://waterfordmedia.com/improve-your-business-processes/</link>
		<comments>http://waterfordmedia.com/improve-your-business-processes/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 17:26:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News Feed]]></category>
		<category><![CDATA[business process]]></category>
		<category><![CDATA[process improvement]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=317</guid>
		<description><![CDATA[Every good business owner knows to surround themselves with the best talent possible and delegate, delegate, delegate. The business owner who can relinquish control when appropriate, is the wise and successful entrepreneur, with time to focus on the 'Vision'. The 'Too Busy' business owner is a crisis manager who creates patchwork solutions to keep his operation going, running in infinite circles, he has no time for 'Vision'.]]></description>
				<content:encoded><![CDATA[<p>Every business must keep an eye on the bottom line and with today&#8217;s uncertain economic environment every decision counts. Many companies are scrambling to find the opportunities inherent in economic downturns. We look at acquisitions,  and other investment potential that might give us the edge with our competition.</p>
<p>The hardest place to look for advantages is also the most effective ROI &#8211; Look internally! </p>
<p><strong>Improve your business processes</strong><br />
Businesses with effective work flows are significantly poised to take advantage of new opportunities to grow their business. Those businesses that maintain the &#8216;Status Quo&#8217; are doomed to struggle no matter how great a break they might find. </p>
<p><strong>Yes, your business could use process improvement.</strong><br />
Unless you have just recently overhauled your business processes, you are likely missing out on better ways to conduct your business. Most small to mid-sized companies focus on the day-to-day business, creating processes and work flows which solve an immediate problem. Many owners, operators of these businesses will admit that even when they first instituted the solution to a new problem, they new there was probably a better way. Years may go by, and still the original solution remains in place, causing backups and frustration to employees and customers.</p>
<p><strong>Change is good for your company</strong><br />
Every company has a life-cycle, like a living organism it&#8217;s conceived, grows, and ultimately, perishes. The companies with the greatest longevity learned to recreate themselves through reorganization and&#8230;<br />
you guessed it, process improvement.</p>
<p><strong>Why Process Improvement</strong><br />
Every good business owner knows to surround themselves with the best talent possible and delegate, delegate, delegate. The business owner who can relinquish control when appropriate, is the wise and successful entrepreneur, with time to focus on the &#8216;Vision&#8217;. The &#8216;Too Busy&#8217; business owner is a crisis manager who creates patchwork solutions to keep his operation going, running in infinite circles, he has no time for &#8216;Vision&#8217;.</p>
<p><strong>Embrace your Vision</strong><br />
When business processes are re-engineered immediate benefits ensue. Employees who felt overburdened by daily tasks, that once consumed their workday, are suddenly available to help with problem solving. Orders or services are completed more quickly. Customer satisfaction improves to all time highs. And most importantly, the CEO has time to lead, time to forge an effective &#8216;Vision&#8217; for the company. </p>
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		<title>Website Design</title>
		<link>http://waterfordmedia.com/website-design/</link>
		<comments>http://waterfordmedia.com/website-design/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 17:21:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web designers]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=306</guid>
		<description><![CDATA[If you own a website or are thinking about building a website you may find choosing a website design a little bit intimidating. There are so many designers to choose from it&#8217;s hard to determine who will do the best job for your company. In this article I&#8217;m going to try and clear up a [...]]]></description>
				<content:encoded><![CDATA[<p>If you own a website or are thinking about building a website you may find choosing a website design a little bit intimidating. There are so many designers to choose from it&#8217;s hard to determine who will do the best job for your company. In this article I&#8217;m going to try and clear up a few things that will hopefully make your website design choices a little easier.<a href="http://waterfordmedia.com/wp-content/uploads/2011/04/webdesign1.png"><img class="alignleft size-full wp-image-368" title="webdesign" src="http://waterfordmedia.com/wp-content/uploads/2011/04/webdesign1.png" alt="" width="203" height="174" /></a></p>
<p><strong>What is a Web Designer</strong><br />
Believe it or not, there are all kinds of web designers. Some only work in HTML which is a very basic web language. Others are actually graphic artists who can create beautiful PSD&#8217;s (photoshop files) but have no programming or web experience at all. And still others work with more advanced website building tools:<br />
CSS, PHP, and CMS systems. The later group are more programmers or web developers than designers.</p>
<p><strong>Which one do you choose for your project</strong><br />
If you have a simple website without much interaction an HTML designer may be adequate, but if you decide to start doing e commerce, or forms processing (contact forms, quotes etc.) , that same designer might not be able to help you. Most likely you will need to hire a web developer to add the new functionality to your website.<br />
<strong>What about cost</strong><br />
While this is a great question, the answer is a little strange. You might think that a graphic designer or simple HTML designer would be less expensive than a full blown web developer. Recent trends actually contradict that idea, and graphic artists and HTML designers actually charge as much, or more in some cases than a full blown web developer. Here&#8217;s why: A graphic artist at the top of their industry can create some of the most beautiful template designs you have ever seen, and that talent is worth lots. The problem surfaces when your website requires more complex functionality, as noted above.</p>
<p><strong>Aren&#8217;t there web developers that are great graphic designers</strong><br />
The simple answer; not usually. Web developers are typically logical, left brain types, and graphic artists are usually creative, right brain types.</p>
<p><strong>What to do</strong><br />
Seems like an insurmountable obstacle doesn&#8217;t it. Fact is that the best choice is a hybrid. Many Web developers understand that they aren&#8217;t the best designers in the world, so they partner with graphic artists and template designers who can make a beautiful look for your website, while they focus on the details behind the website, like: databases, e commerce, and forms processing.</p>
<p>No matter who you choose, checkout their work first, and make sure the examples they give you are actually work they have done themselves. Ask for references etc.<br />
Hope this article helps.</p>
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		<title>SEO and SEM in Plain English</title>
		<link>http://waterfordmedia.com/seo-and-sem-in-plain-english/</link>
		<comments>http://waterfordmedia.com/seo-and-sem-in-plain-english/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 17:11:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[seo and sem]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=302</guid>
		<description><![CDATA[SEO and SEM in plain english SEO Search engine optimization – Maximizing your web presence to Get search engines like: Google, Yahoo, and Bing to notice your website. SEO is making changes to your website that highlight the relevancy of your webpage for a given topic, and building a strong network of relationships with other [...]]]></description>
				<content:encoded><![CDATA[<p><strong>SEO </strong>and <strong>SEM</strong> in plain english</p>
<p><strong>SEO</strong><br />
Search engine optimization – Maximizing your web presence to Get search engines like: Google, Yahoo, and Bing to notice your website. <strong>SEO</strong> is making changes to your website that highlight the relevancy of your webpage for a given topic, and building a strong network of relationships with other websites ( known as back-links).  Good <strong>SEO</strong> drives traffic to your website.</p>
<p><strong>Keywords:</strong><br />
Keywords are the phrases that people enter into searches which help them find your website. Example: Building movers or Orlando Building movers or Florida building movers.</p>
<p><strong>Back links:</strong><br />
Back links are references from another website back to your website. Back links are important to search engines in determining how relevant your website is and for driving traffic to your website.<br />
Back links can happen naturally when a different website finds information on your website that is relative to their content. They might have an article about ‘house moving,’ for example, which lists your website as a good place to find a house mover.</p>
<p>We can help this process by actively searching for and obtaining back links thru directory websites like the open directory project.<br />
Additionally, there are countless blogs and forums on the internet that discuss anything you can think about. A back link can be created by posting thoughtful replies on these websites with a link to your website.</p>
<p><strong>Page Ranking:</strong><br />
Page ranking is the assignment of your websites relevance for a certain topic within search engines. A low rank means that the search engine does not give your website the credit it deserves with regard to search results. A high ranking means lots of traffic and potential sales!</p>
<p><strong>Social Media</strong><br />
Twitter, Facebook, etc. are all websites that can help develop a web presence and drive traffic to your website. The idea is to create a social relationship on these websites which entices people to visit your website and hopefully purchase your product or service. </p>
<p>Twitter is a great medium for this. If you can leverage recent news and events to a short snippet that relates to your website, the people will come!</p>
<p><strong>Sitemaps:</strong><br />
A sitemap is a webpage that tells Google and other search engines, as well as visitors, where to find things on the site. It is very effective in ensuring all of your pages are indexed and helping with website traffic.</p>
<p><strong>Seo Services</strong><br />
Seo services are available in many different forms, from directory link submission services( Not recommended), to high-end on-page seo and internet marketing. Services which include quality back-linking from articles, forums, blogs and high PR relevant directories are usually the most effective.</p>
<p style="font-size:12px;font-style:italic;">
Waterford Media offers the latter in <a href="http://waterfordmedia.com/seo-and-sem/" title="Seo Services">seo services</a> and welcomes the opportunity to work with your company to develop and outstanding web presence.
</p>
<p><strong>SEM</strong><br />
Search Engine Marketing PPC (pay-per-click).<br />
Another method to increase web traffic is to pay a provider like Google for advertising on their search engine. An account is created with Google Adwords where you make a short ad, indicate your desired keywords, and set your budget. The budget can be as much or as little as you like. Basically, each click costs a certain amount, depending on the competition for the keywords you want.</p>
<p>Your ad starts showing up on Google almost immediately (once approved), and the traffic follows. At this point, traffic trends, click conversions, etc need to be monitored and adjustments made to ensure the highest conversion rates possible.</p>
<p><strong>SEM</strong> is a very effective way to generate business leads.</p>
]]></content:encoded>
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		<title>SEO First Month Maintenance Free</title>
		<link>http://waterfordmedia.com/seo-first-month-maintenance-free/</link>
		<comments>http://waterfordmedia.com/seo-first-month-maintenance-free/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 19:16:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[back links]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=236</guid>
		<description><![CDATA[Ready to get your website found? We have SEO experts who can analyze your website and make the changes necessary to get your website the attention it deserves! SEO or Search Engine Optimization is an ongoing process which requires frequent updates to: Build back links. Create keyword rich content. Post Forum and Blog entries. Market [...]]]></description>
				<content:encoded><![CDATA[<p>Ready to get your website found?<br />
We have SEO experts who can analyze your website and make the changes necessary to get your website the attention it deserves!<br />
SEO or Search Engine Optimization is an ongoing process which requires frequent updates to:</p>
<ul>
<li>
 Build back links.</li>
<li>Create keyword rich content.</li>
<li>Post Forum and Blog entries.</li>
<li>Market through Social Media</li>
</ul>
<p>Call us today!<br />
407-965-5025 or email at: info(at)waterfordmedia.com</p>
]]></content:encoded>
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		<title>Get $100 Adwords Credit</title>
		<link>http://waterfordmedia.com/get-100-adwords-credit/</link>
		<comments>http://waterfordmedia.com/get-100-adwords-credit/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 16:17:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://waterfordmedia.com/?p=224</guid>
		<description><![CDATA[If you want to generate business leads from your website quickly, we can help. We have $100 Google Adword credits that we can give you toward your campaign. Let Waterford Media manage your campaign: Setup Google Adwords account Find the best keywords for your Ad Work with you on composing a Google ad Publish your [...]]]></description>
				<content:encoded><![CDATA[<p>If you want to generate business leads from your website quickly, we can help.<br />
We have $100 Google Adword credits that we can give you toward your campaign.<br />
Let Waterford Media manage your campaign:</p>
<ul>
<li>Setup Google Adwords account
</li>
<li>Find the best keywords for your Ad
</li>
<li>Work with you on composing a Google ad
</li>
<li>Publish your ad</li>
<li>Track and report on progress.
</li>
</ul>
<p>Call us for more details<br />
407-965-5025<br />
or email at: info(at)waterfordmedia.com</p>
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